For vending operators and machine owners · Updated September 2026
Round Rock Vending Market Report 2026
Round Rock has the ingredients vending operators look for: 698 business locations with 20 or more employees, big round-the-clock employers in health care, logistics, and manufacturing, 39 hotels including 12 extended-stay properties, a population up 18.2% since 2020, and long, hot summers. Here are the public numbers, and what they mean for anyone running, buying, or selling vending in Round Rock.
The Round Rock vending market at a glance
698
Business locations with 20+ employees
Round Rock ZIP codes, 2023
653
Mid-size locations (20 to 249 employees)
2023 Census count
+5,340
Private jobs added in Williamson County
2025 vs 2024
39 / 4,957
Hotels / hotel rooms
12 extended-stay, FY2025 (Oct 2024 to Sep 2025)
+18.2%
Population growth since 2020
141,282 residents, July 2025
69 days
At 100°F or hotter in 2023
Georgetown airport station, just north
How many sizable workplaces does Round Rock have?
Most Round Rock business locations are small (56% have fewer than 5 employees), but 698 have 20 or more, and 653 fall in the 20-to-249-employee range. Those mid-size offices, clinics, plants, and service businesses are the everyday core of a vending route: big enough for steady sales, and usually too small for an on-site cafeteria.
- Fewer than 5 2,436
- 5 to 19 1,236
- 20 to 49 434
- 50 to 99 157
- 100 to 249 62
- 250 or more 45
Most common kinds of business
- Professional, scientific and technical 742
- Health care and social assistance 573
- Retail trade 486
- Accommodation and food services 430
- Construction 404
Who are Round Rock's largest employers?
The ten largest employers account for 24,635 jobs, about 31% of city employment, which puts total city employment at roughly 78,000. Four of today's top ten weren't on the 2016 list: Kalahari Resorts & Conventions, Airco Mechanical, UPS, Ascension Seton Medical Center Williamson. Three hospitals, a resort, a distribution hub, and construction trades mean a lot of people working outside 9 to 5.
| Rank | Employer | Employees (2025) |
|---|---|---|
| 1 | Dell Technologies | 10,000 |
| 2 | Round Rock ISD | 6,236 |
| 3 | Kalahari Resorts & Conventions | 1,830 |
| 4 | City of Round Rock | 1,204 |
| 5 | Airco Mechanical | 1,197 |
| 6 | Baylor Scott & White Healthcare | 1,000 |
| 7 | UPS | 914 |
| 8 | St. David's Round Rock Medical Center | 846 |
| 9 | Ascension Seton Medical Center Williamson | 708 |
| 10 | Emerson Automation Solutions | 700 |
Since this list was published, Emerson has announced it is moving its Round Rock operations to Austin (April 2026).
Which industries drive demand?
Across Williamson County, private employers averaged 209,472 jobs in 2025, up 5,340 (2.6%) from 2024. The biggest industries (retail, food service and hotels, health care, and construction) run early, late, and weekend shifts, which is exactly when a machine is the only food option on site.
- Retail trade 29,320
- Accommodation and food services 26,944
- Health care and social assistance 25,518
- Construction 22,608
- Professional, scientific and technical 20,364
- Manufacturing 15,723
- Finance and insurance 14,741
- Wholesale trade 12,610
- Administrative and support services 12,201
- Transportation and warehousing 3,841
How big is Round Rock's hotel market?
The city collected hotel tax from 39 hotels with 4,957 rooms in FY2025 (Oct 2024 to Sep 2025). Kalahari Resorts has 975 of them, about 20%. For vending, the standouts are the 12 extended-stay properties with 1,310 rooms, where guests stay for days or weeks and want grab-and-go food, not just a snack shelf.
39
Hotels
4,957
Hotel rooms
12
Extended-stay hotels
1,310 rooms
$16.2M
Hotel tax collected
FY2025 (Oct 2024 to Sep 2025)
Where is new demand coming from?
Round Rock grew from 119,523 to 141,282 residents between 2020 and 2025 (+18.2%), and Williamson County grew 23.6%. New buildings mean new break rooms, lobbies, and resident lounges that haven't picked a vendor yet. Recent openings include:
- •Ascension Seton Williamson opened a $230 million, six-story patient tower in September 2026.
- •Texas State University opened Esperanza Hall, an 81,600-square-foot building, on its Round Rock campus in August 2026.
- •A $250 million Amazon distribution center near County Road 172 began operating in May 2026.
- •Construction started on The District, a mixed-use development of 3 million-plus square feet near SH 45, with its first apartment building breaking ground in March 2026.
How does the heat affect vending in Round Rock?
The nearest weather station, at Georgetown's airport, logged 69 days at 100°F or hotter in 2023 and at least 10 in 2025. Hot summers push cold drinks and water to the top of sales and shorten the time between restocks, and anything outdoors needs shade and a machine rated for the heat.
- 2022 44 days 68 days
- 2023 69 days 80 days
- 2024 10 days 32 days
- 2025 10 days 22 days
What this means for vending in Round Rock
- The everyday opportunity is mid-size. The largest employers tend to have their own food service or long-term vendors. Hundreds of mid-size workplaces don't.
- Shift work is where machines earn. Health care, hospitality, logistics, and manufacturing keep people on site when nothing else is open.
- Extended-stay hotels and new buildings are open doors. New lobbies and lounges are picking vendors for the first time.
- Summer demands service. Heat drives drink sales up and restock intervals down. Remote sales reporting and a nearby operator matter most from June to September.
Own machines in Round Rock?
If you own vending machines or smart coolers here but don't have time to keep them stocked, we'll stock, clean, and service them for you on straightforward terms.
Vending Management ServiceSelling a vending route in Round Rock?
We're a local, owner-operated company buying routes in Round Rock and across Central Texas. Conversations are confidential, and you'll talk directly with the owner who will run the route.
Sell Your Vending RouteRound Rock vending market questions
Is Round Rock a good place for vending?
It has the ingredients operators look for: 698 business locations with 20 or more employees, large round-the-clock employers in health care, logistics, and manufacturing, 39 hotels including 12 extended-stay properties, a population up 18.2% since 2020, and long, hot summers that drive cold-drink sales.
What is the largest employer in Round Rock?
Dell Technologies, with 10,000 employees in 2025, according to the City of Round Rock's FY2025 financial report. Round Rock ISD is second with 6,236.
How many businesses are in Round Rock?
Census counted 4,377 business locations in Round Rock's ZIP codes in 2023. 698 of them had 20 or more employees, and 56% had fewer than 5.
How many hotel rooms are in Round Rock?
4,957 rooms across 39 hotels in FY2025 (Oct 2024 to Sep 2025), based on the city's hotel tax records. Kalahari Resorts alone has 975.
I own vending machines in Round Rock. Can someone service them for me?
Yes. Lonestar Vending is a local, owner-operated company in Round Rock that stocks and services machines owned by others, on straightforward terms. See our vending management service.
Who buys vending routes in Round Rock?
Lonestar Vending buys vending routes and locations in Round Rock and across Central Texas. Conversations are confidential, and you talk directly with the owner who will run the route.
Looking for a free vending machine for your own location instead? See vending machines in Round Rock. To compare other cities, browse all of our Central Texas vending market reports.
Data sources: U.S. Census Bureau U.S. Census ZIP Code Business Patterns U.S. Bureau of Labor Statistics (QCEW) City of Round Rock FY2025 Annual Financial Report NOAA National Centers for Environmental Information Community Impact Checked September 2026. Business counts are by Round Rock ZIP code, jobs by industry cover all of Williamson County, and heat data comes from the Georgetown airport and Austin Camp Mabry weather stations.